Project: 4Runner Commercial
This was a previsualization “comp” created quickly using internet scrap and a location shot from the art director’s location scout.
There was much back and forth with the agency, getting the positioning and attitude represented. Together we conceived perspective and dimensions that gave the production crew a visual guide for creating an elaborate platform that made the shot possible on a slopping hill!. Ultimately in 48 hours the client got the shot they wanted and we saved the day, er, night, with this “previs”.
Here’s the final commercial (Art Directed by Jeff LeGore)
And here’s the final shot.
(Youtube interactive design © Toyota USA)