Client: Toyota
Project: 4Runner Commercial
Art Director: Jeff LeGore
This was a previsualization comp created quickly using internet scrap and a location shot from the art director’s location scout.
There was much back and forth with the agency, getting the positioning and attitude represented. Together we conceived perspective and dimensions that gave the production crew a visual guide for creating an elaborate platform that made the shot possible on a sloping hill. In 48 hours the client got the shot they wanted and we saved the day, er, night, with this previs.
And here’s the final shot.
(Youtube interactive design © Toyota USA)