Client: Petersen Automotive Museum, Los Angeles
Project: Corporate Identity
While working with Rusty Kay and Associates, many moons ago, I created this landmark identity that stands at the corner of Fairfax and Wilshire Blvd in sunny Los Angeles, CA. This lettering logotype has been used on everything from outdoor signage to toy packaging. Sometimes you just keep stuff in your book because it reminds you of where you’ve been. This mark had a good 25 year run.
Rusty was a great mentor and friend.